Land Developer BDS (Leviev)

Valentine's Day protest at Leviev NYC on Feb 6, 2016
Third time we shut down the store. Our Valentine's Day protest at Leviev NYC on Feb 6, 2016


"A Diamond Is Forever" but Apartheid Has to End!

Join Adalah-NY in front of occupation-profiteer Lev Leviev's diamond store in NYC to demand Leviev stop taking Palestinians' land, rights, and lives!  

This Valentine's shopping season join us in supporting Palestinians as they shake off Leviev's practices of hate.      

There'll be parodies, signs, chanting. Featuring musical accompaniment by the Rude Mechanical Orchestra.

Press Coverage

Palestine in America


Approximately 50 human rights activists held a protest in front of Leviev diamond store in New York on December 18 to protest owner Lev Leviev’s human rights violations.

Africa Israel and Leader Management and Development, which are owned by Leviev, have built thousands of homes for Israeli settlers on Palestinian land in the Israeli-Occupied West Bank, according to Adalah-NY’s press release.

Leviev, known as “King of Diamonds,” is an Israeli billionaire that produces and sells diamonds. Leviev has jewelry boutiques in various countries, including the United States.

Press Release

Protesters called on Taylor Swift to renounce Leviev


New York, NY, December 21, 2015 – On Saturday, for the second year running, 50 New York human rights advocates held a celebratory protest in front of a closed Leviev diamond store on Madison Avenue on one of the biggest holiday shopping days. Days before the protest, staff working for Israeli diamond mogul Lev Leviev had insisted his store would be open, per their publicized business hours. The Leviev store was also mysteriously closed the day of the December 2014 anti-apartheid caroling protest. This is the ninth consecutive year New Yorkers have gathered in front of Leviev’s store singing holiday anti-apartheid carols critical of Leviev’s construction of Israeli settlements on Palestinian land and human rights abuses in the diamond industry in Angola.


Your bling is not so great, from an apartheid state
That’s what Lev won’t say, mmm, that’s what Lev won’t say, mmm
His companies must go, his wages much too low
That’s what the people say, mmm, that's what the people say, mmm

Lev is abusing, but we’ve made him stop cruising
With our boycott we’re moving, for human rights, and we’re gonna do what’s right


Ms. Taylor Swift
c/o Ms. Tree Paine & Ms. Dana Lobb

September 29, 2015

Dear Ms. Swift,

You have deservedly earned recognition for lending your name and your financial resources to charitable efforts to help victims of bullying, survivors of environmental disasters, and others in need. In light of your support for humanitarian causes, we wish to call your attention to an instance where your inadvertent action threatens to undermine values you uphold. You are featured wearing diamonds from Leviev in two photos in the September issue of Vanity Fair. We are confident that if you were aware of Lev Leviev’s violations of human rights and international law, and unethical business practices in Palestine, Angola and Namibia, you would not tarnish your good name by associating yourself with his companies.

UNICEF, Oxfam America, the British and Norwegian governments and New Zealand’s pension fund are among many organizations that have severed ties with Leviev’s companies as a result of awareness-raising campaigns by activists about Leviev’s human rights abuses. Major Hollywood stars have also distanced themselves from Leviev. In 2008, the website of Leviev Diamonds featured photos of Salma Hayek, Halle Berry, Drew Barrymore, Brooke Shields, Andie MacDowell, Lucy Liu, Whitney Houston, Sharon Stone and others. However, after human rights activists spoke to and sent letters to representatives for these celebrities, some of these stars issued complaints to Leviev and the entire Celebrity section of his company’s website was taken down.