Ninth Annual Anti-Apartheid Holiday Caroling at Leviev

Press Release

Protesters called on Taylor Swift to renounce Leviev


New York, NY, December 21, 2015 – On Saturday, for the second year running, 50 New York human rights advocates held a celebratory protest in front of a closed Leviev diamond store on Madison Avenue on one of the biggest holiday shopping days. Days before the protest, staff working for Israeli diamond mogul Lev Leviev had insisted his store would be open, per their publicized business hours. The Leviev store was also mysteriously closed the day of the December 2014 anti-apartheid caroling protest. This is the ninth consecutive year New Yorkers have gathered in front of Leviev’s store singing holiday anti-apartheid carols critical of Leviev’s construction of Israeli settlements on Palestinian land and human rights abuses in the diamond industry in Angola.


Your bling is not so great, from an apartheid state
That’s what Lev won’t say, mmm, that’s what Lev won’t say, mmm
His companies must go, his wages much too low
That’s what the people say, mmm, that's what the people say, mmm

Lev is abusing, but we’ve made him stop cruising
With our boycott we’re moving, for human rights, and we’re gonna do what’s right

Press Coverage

Palestine in America


Approximately 50 human rights activists held a protest in front of Leviev diamond store in New York on December 18 to protest owner Lev Leviev’s human rights violations.

Africa Israel and Leader Management and Development, which are owned by Leviev, have built thousands of homes for Israeli settlers on Palestinian land in the Israeli-Occupied West Bank, according to Adalah-NY’s press release.

Leviev, known as “King of Diamonds,” is an Israeli billionaire that produces and sells diamonds. Leviev has jewelry boutiques in various countries, including the United States.

Join Adalah-NY’s critically acclaimed Anti-Apartheid Holiday Caroling Choir in front of occupation-profiteer Lev Leviev’s Madison Avenue diamond store.

protesting at Leviev 2014


Event Location: 

700 Madison Ave. between E 62nd and 63rd
New York , NY

Event Date: 

Saturday, December 19, 2015 - 1:00pm to 2:30pm


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