Approximately 50 human rights activists held a protest in front of Leviev diamond store in New York on December 18 to protest owner Lev Leviev’s human rights violations.

Africa Israel and Leader Management and Development, which are owned by Leviev, have built thousands of homes for Israeli settlers on Palestinian land in the Israeli-Occupied West Bank, according to Adalah-NY’s press release.

Leviev, known as “King of Diamonds,” is an Israeli billionaire that produces and sells diamonds. Leviev has jewelry boutiques in various countries, including the United States.

For the second year in a row, the diamond store was closed on the day protest.