Valentine's Protest at Leviev NYC

Press Release

NYC store of settlement and diamond mogul Leviev closes for Valentine’s protest

New York, NY, February 9, 2016 – New York human rights advocates today released a parody video of a Taylor Swift song that called for the pop star to publicly distance herself from Israeli diamond and settlement mogul Lev Leviev. Swift wore Leviev diamonds in photos in the September 2015 edition of Vanity Fair. The video release followed a Saturday afternoon musical protest at the Leviev diamond store in Manhattan in the run-up to Valentine’s Day, with protesters arriving for the third time in a row to find the store closed on one of the busiest shopping days of the year.


A week before Valentine’s Day, as couples in many countries prepare to celebrate their love for one another, at our protest at Leviev diamonds in New York City we remembered that Palestinians do not have the freedom to love whomever they choose due to Israel’s apartheid policies. We celebrated through the stories below the many Palestinians who dare to defy apartheid with love. Leviev, by building Israel settlements, contributes to Israel’s apartheid program. For more information see

"A Diamond Is Forever" but Apartheid Has to End!

Join Adalah-NY in front of occupation-profiteer Lev Leviev's diamond store in NYC to demand Leviev stop taking Palestinians' land, rights, and lives!  

This Valentine's shopping season join us in supporting Palestinians as they shake off Leviev's practices of hate.      

There'll be parodies, signs, chanting. Featuring musical accompaniment by the Rude Mechanical Orchestra.

For two years in a row, Leviev's store has been closed for our December Anti-Apartheid Holiday Carols protest. Come out to see if we can shut him down right before Valentine's Day as well!

RSVP on Facebook

Leviev Valentine candies

Adalah-NY's campaign to boycott Leviev is part of the growing movement for Boycott, Divestment and Sanctions (BDS) against Israel.

Endorsers (list in formation): JVP-NYC, Brooklyn For Peace, Women in Black Union Square

Event Location: 

Leviev NYC
700 Madison Ave Between 62nd and 63rd Sts
New York , NY

Event Date: 

Saturday, February 6, 2016 - 1:00pm to 2:30pm


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