Susan Sarandon angered the Jewish Voice for Peace group when she attended a cocktail party last month.

Lev Leviev’s U.S flagship jewelry store recently opened in New York City in the midst of protests organized by activist group Adalah-NY. The organization also reported that they have sent a letter to actress and UNICEF goodwill ambassador Susan Sarandon, who attended the grand opening of the store, urging her to refrain from purchasing from Leviev.

In New York, the Leviev diamond store opens on Madison Ave., and protesters from Adalah-NY gather to express their views.

Protestors plan to demonstrate outside Leviev's new U.S. flaghsip store in New York City for the second time in a week in response to company founder Lev Leviev's alleged projects in the West Bank and New York. The protest is being organized by Adalah-NY: Coalition for Justice in the Middle East.