Media mogul Oprah Winfrey was among this month’s targets of BDS pressure, the New York Post reported on Sunday. But the TV network owner, best known for her world-famous talk show, refused even to meet with the representatives of Adalah-NY, an advocacy group focused on boycotting Israel and Israeli products, who showed up at the New York offices of her magazine, “O,”  bearing a letter they wished her to sign, publicly rejecting the products of Uzbeki-Israeli billionaire “King of Diamonds” Lev Leviev.

Executives at O, the Oprah Winfrey magazine, refused to speak with a small group of activists regarding Israeli diamantaire Lev Leviev’s involvement in human rights abuses in the Middle East and Africa, according to Rapaport News.

Representative and activists affiliated with Adalah-NY, an advocacy group focused on boycotting Israel and Israeli products, sought to meet O executives at the magazine’s headquarters at the Hearst Corporation in Manhattan.

Executives at O, the Oprah Winfrey magazine, refused on Monday to receive a small group of activists accusing Israeli diamantaire Lev Leviev of involvement in human rights abuses in the Middle East and Africa.

The Boycott Israel’s BDS (Boycott, Divestment & Sanctions) efforts continue to advance on campuses and in Europe.

It’s not certain, though, that this video will contribute much positively to that momentum.

What’s interesting is that SodaStream, in addition to promoting coexistence when its factories were in the West Bank, has now moved all of its facilities into pre-1967 Israel – only to be targeted by the BDS movement.

This will not be lost on other Israeli companies as they decide how to proceed with locating their production facilities.