Adalah-NY has obtained photos (see right, click for large) of Leviev jewelry prominently displayed in the windows of the Levant store at the Atlantis, with Leviev's name and logo prominently printed on display cases. Leviev's jewelry and logo are featured at the Levant store at the Al Qasr Hotel. Leviev notes Dubai as a store location on the front of his Madison Avenue boutique in New York, and in recent Leviev ads in the New York Times.

Prior to an advocacy campaign by Adalah-NY and Jews Against the Occupation-NYC, Leviev had announced plans to open in Dubai two Leviev stores and sell his products in a third store in partnership with his local partner, Arif Ben-Khadra, who is of Palestinian-Moroccan origin. Subsequently, in an April 30 article in Dubai's Gulf News, Ali Ebrahim, Deputy Director General for Executive Affairs in Dubai, said Leviev would not be able to do business in Dubai. "We are aware of these reports and have not granted a trade licence to any business of this name. If such an application does come to us we will deal with it accordingly," said Ebrahim. Further, Ebrahim told the paper that Israeli citizens were not allowed to do business in Dubai, and that "precautionary measures" made sure of that. Ebrahim further implied Leviev would not be able to do business through a localpartner. "There are no loopholes," he said. "We check backgrounds of businesses that apply."

Leviev built his enormous fortune trading diamonds with Apartheid-era South Africa. His company mines diamonds in partnership with the repressive Angolan government. New York Magazine reported in 2007 that in Angola, "A security company contracted by Leviev was accused... of participating in practices of 'humiliation, whipping, torture, sexual abuse, and, in some cases, assassinations.'" Also, according to the diamond industry watchdog Partnership Africa Canada, Angola and Leviev have failed to fully comply with the Kimberley Process.

In the West Bank, Leviev's companies build Israeli-only settlements such as Ma'aleh Adumim, Mattityahu East and Zufim on stolen Palestinian land. According to Stop the Wall, Leviev is currently expanding Zufim settlement by 45 housing units on land owned by the village of Jayyous (see photo). Jayyous continues to hold non-violent protests against the confiscation of their land. All Israeli settlements are illegal under international law. UNICEF and Oxfam have both rejected support from Leviev due to his human rights violations, and the British government is under pressure to pull put of a deal to rent their new Tel Aviv Embassy from him.

Daniel Lang/Levitsky of Adalah-NY stated that "Dubai claimed that it has closed all the loopholes, but we have seen that to be glaringly false. Leviev jewelry will be prominently displayed and sold at a major hotel in Dubai. By allowing such a blatant contravention of its own laws, Dubai has made a mockery of its promise to boycott Leviev. The villagers of Jayyous and Bil'in, on whose stolen land Leviev's settlements sit, will be saddened and outraged, as will be human rights advocates worldwide."