Land Developer BDS (Leviev)

Valentine's Day protest at Leviev NYC on Feb 6, 2016
Third time we shut down the store. Our Valentine's Day protest at Leviev NYC on Feb 6, 2016

Press Release

New York & London protesters call for Valentine’s boycott of Leviev over Israeli settlements

Adalah-NY Contact:

New York, NY – Forty-five protesters called on Madison Avenue shoppers to boycott the jewelry store of Israeli billionaire and settlement magnate Lev Leviev this Saturday, the last major shopping day before Valentine’s Day. The protest was the seventh organized by the New York activist group Adalah-NY since Leviev’s store opened in mid-November.

Londoners also joined the campaign to boycott Leviev, with 25 human rights activists picketing outside Leviev’s Old Bond St. store Saturday. The protesters in New York and London oppose Leviev’s construction of Israeli settlements on Occupied Palestinian land in violation of international law, as well as his abuse of marginalized communities in Angola, where he mines diamonds, and in New York City where he develops real estate.

Facing the shop window at LEVIEV New York which was emblazoned with the words “Celebrate Love with Leviev” in pink, the New York protesters carried red, heart-shaped signs saying “Settlements are Heartless,” “Have a Heart Leviev” and “Won’t You be Just.” Protesters sang a parody, vaudeville-style version of “Diamonds Are a Girls Best Friend,” including the lyrics:

“Lev grows bold, With billions sold, And Palestine starves while you spend,”
“No matter what they say, Apartheid's the endgame, Lev's diamonds are a crime's best friend.”

In an assertion of Palestinian identity in defiance of Israeli efforts to destroy their culture, the Palestine Liberation Dance Troupe performed the Palestinian folkdance dabkeh, including fellahi wedding dances. They danced to traditional Palestinian wedding songs celebrating love including, “Ya Zareef Atool” and “Dalouna.”

The protesters performed a racy parody of “The Dating Game” entitled “The One Date Solution, for those who want to settle”, featuring a contestant named Lev who was wooed by three other contestants - a pro-Israel legal scholar and author of the book “The Case for Ethnic Cleansing” named Alana; the daughter of a repressive African dictator with extensive diamond holdings; and Lev’s spurned ex-Brooklyn real estate partner. In response to a criticism of his human rights record from one contestant, Lev explained, “Lev means never having to say you’re sorry.” But “The Dating Game” ended before Lev was able to choose a date because the audience voted Lev out of New York City and Palestine. Also displayed at the protest was a six foot JDate profile for Leviev which noted, among other things, “In my free time, I enjoy: Exploitation, Profiteering, Union-Busting, and Macrame.”

An Adalah-NY representative tried to deliver a three foot by two foot heart-shaped valentine to the store for Leviev. The valentine featured photos from Palestinian villages like Bil’in and Jayyous where Leviev’s companies are building Israeli settlements, and hand-written messages from protesters like “Stop the Land Theft”, “Jews say no to apartheid,” and “Where’s the love Lev?” However, store staff refused to accept the valentine, saying that Adalah-NY should mail it to Leviev.

In London, 25 demonstrators from Architects and Planners for Justice in Palestine, together with support from the Palestine Solidarity Campaign, Stop the Wall and Jews for Justice for Palestinians held a Valentine's Day protest outside the jewelry shop Leviev in normally sedate Old Bond Street London, holding placards, and leafleting to curious passers by. The posters highlighted Leviev's settlement construction in Bil'in and Jayyous, and included the violence of uprooting olive trees and armed soldiers’ assaults against Palestinian farmers.

NY photos.

NY protest video.

London protest video:

Press Coverage

National Jeweler


Outside the Leviev store on Madison Avenue in New York City on Saturday, some 45 pro-Palestinian protesters from Adalah-NY urged shoppers to boycott the upscale boutique, which is owned by Israeli diamantaire Lev Leviev.

Press Coverage



Protesters from Adalah-NY demonstrated outside Leviev New York this weekend, urging shoppers to boycott the Madison Avenue store on the last major shopping day before Valentine’s Day, in response to Leviev’s construction activities in the West Bank.