5th Annual Anti-Apartheid Holiday Caroling at Leviev


Boycott Leviev Jewelry Store (a carol)

Boycott Leviev Jewelry Store
(to the tune of “God Bless Ye Merry Gentlemen”)

Boycott Leviev jewelry store
Don’t buy his dirty jewels
He’s built illegal settlements
He’s broken all the rules
If you care about human lives
You’ll see right through Lev’s ruse

O-oh justice for Palestinian
Women and men
The question is not i-i-if but when

Press Release

For Immediate Release

New York, NY, December 17, 2011 – Sixty New Yorkers sang parody holiday carols calling for a boycott of Israeli settlement-developer and diamond magnate Lev Leviev this afternoon outside Leviev’s Madison Avenue jewelry store. Twenty-five protesters continued on to the Museum at the Fashion Institute of Technology (FIT) where they sang, chanted and distributed flyers in front of Daphne Guinness’ clothing exhibition there, which is sponsored by “Leviev Extraordinary Diamonds.”

Outside Leviev’s high-end Madison Avenue jewelry store, the carolers, many wearing Santa hats, greeted holiday shoppers for the fifth consecutive year with favorites from the Anti-Apartheid Caroling Songbook including, “We Wish You a Loss of Business” (“We Wish You a Merry Christmas”), “Oh, Boycott, Boycott, Boycott” (“Dreidel, Dreidel, Dreidel”), and “Lev We All Can see the Folly” (“Deck the Halls”). They sang new songs, including “Lev’s Dirty Rocks” (“Jingle Bell Rocks”) and “Diamond Mines” (“Silver Bells”). To the tune of “God Rest Ye Merry Gentlemen,” they recognized West Bank communities like Bil’in, Jayyous and Nabi Saleh that are protesting Israel’s seizure of their land for settlements, and sang:

Be part of Adalah-NY's critically acclaimed
Holiday Caroling Choir in front of Lev Leviev's jewelry store

Adalah-NY's recent attention to Leviev's sponsorship of the Daphne Guinness exhibit at the Fashion Institute of Technology has put Leviev's settlement development back in the news. With UK Vogue, Women's Wear DailyNew York Magazine, and other media reporting on his companies' human rights violations, the pressure is on. This year's caroling will send a clear message that Leviev can't hide behind fashion and philanthropy. Come lend your voice!



Read more about why we visit LEVIEV every year

Endorsed by Brooklyn For Peace; CODEPINK NYC; Columbia SJP; Existence is Resistance; Jewish Voice for Peace - NYC;  Jewish Voice for Peace - Westchester; Jews Say No!; NYU SJP; Middle East Crisis Response; WESPAC Foundation; Women in Black, Union Square

Event Location: 

Leviev NYC
700 Madison Ave. Between 62nd and 63rd Sts
New York , NY

Event Date: 

Saturday, December 17, 2011 - 1:00pm to 3:00pm

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