SodaStream Sing-Along Protest

Press Release

December 7, 2013, Brooklyn, NY—On Saturday, December 7, 100 activists from Adalah-NY, Jewish Voice for Peace-NY, Park Slope Food Coop Members for BDS, and elsewhere protested outside Target at Atlantic Terminal Mall in Brooklyn as part of the National Days of Action against SodaStream (photos). Between November 29—the International Day of Solidarity with the Palestinian People as well as Black Friday—and December 10—Human Rights Day—organizations have been calling on Target to de-shelve SodaStream, which is produced in violation of international law in one of Israel’s largest Jewish-only settlements, Ma'ale Adumim. The activists are supporters of the Palestinian-led movement of boycott, divestment, and sanctions (BDS) pressuring Israel until it complies with international law.

Press Coverage

New York Magazine


This wasn’t the first objection I'd encountered to SodaStream, which turns a bottle of tap water into sparkling with three pumps of a recyclable carbon dioxide cartridge. SodaStream is an Israeli company with a manufacturing plant in occupied territory in the West Bank, a fact that enrages a politically informed, far-left segment of the liberal-yuppie demographic the product is marketed to. By bringing environmental foodie-ism into conflict with humanitarianism, SodaStream has turned the most inoffensive of soft drinks — Sustainable! Sugar-free!

SodaStream oh SodaStream
Destruction you’re sowing
Stealing the land
Where olive trees are growing
Taking land and water, is theft and deceit,
You know ethnic cleansing is hardly a treat

For more than a year, from California to Washington, DC, Palestine solidarity organizations have been challenging Target and other U.S. vendors to stop selling SodaStream products, which are produced in an illegal Israeli settlement through the exploitation of Palestinian land, labor, and resources.

As part of the 2013 Boycott SodaStream National Days of Action, join Adalah-NY, Jewish Voice for Peace - NY, and Park Slope Food Coop Members for BDS in a musical protest accompanied by the Rude Mechanical Orchestra and justice-themed holiday carols. Signs will be provided.

RSVP on Facebook

If you deshelve SodaStream,
Then we will all shout with glee,
“Target, thank you for helping
make occupation history!”

For more information about SodaStream:

Endorsers: Brooklyn For Peace; Brooklyn Friends Political and Social Action Committee; Committee for Open Discussion of Zionism (CODZ); International Socialist Organization; Jewish Voice for Peace - Westchester; Jews Say No!; New Yorkers Against the Cornell-Technion Partnership (NYACT); NYC Queers Against Israeli Apartheid; Park Slope United Methodist Church Social Action Committee; Peace Action NYS; Radical Film and Lecture Series at NYU; The Riverside Church Israel Palestine Task Force; St. Michael’s Task Force on Israel and Palestine; Students for Justice in Palestine chapters at Brooklyn College, CUNY Law, John Jay; WESPAC.

Event Location: 

Plaza outside Target
Atlantic Terminal Mall (Ft Greene Pl and Atlantic Ave, Brooklyn)
Brooklyn , NY

Event Date: 

Saturday, December 7, 2013 - 2:00pm to 3:30pm


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