February 3, 2019, New York, NY—On Sunday afternoon, seventy New York human rights advocates gathered in a noisy, musical protest in front of Carnegie Hall to demonstrate against an extravagant fundraising brunch and performance by the Israel Philharmonic Orchestra (IPO).
The IPO, a self-proclaimed “cultural ambassador” representing the state of Israel, orchestrates a positive image of Israel to divert attention from its human rights abuses, as part of the “Brand Israel” initiative launched in 2006. An Israeli Foreign Ministry official explained Israeli government efforts to rebrand Israel through the arts in 2009, saying, “We will send well-known novelists and writers overseas, theater companies, exhibits” to “show Israel’s prettier face, so we are not thought of purely in the context of war.” The IPO website proudly states that the Orchestra “represent[s] the State of Israel across the world.”
